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Creating a LinkedIn Profile

It’s easy to create a LinkedIn profile that enables prospective employers to find you. Begin by writing a detailed description of your skills; highlighting your work experience, education and industry. Upload a representative photo of yourself that must be no larger than 80×80 pixels. These items help to create your “professional brand”.

At the top of your profile page put a Headline and Professional Summary that targets your primary area(s) of experience. Include your industry here, as this is where recruiters often commence their search. A LinkedIn signature in your email will add greater visibility to your profile. Consider LinkedIn your online “resume”. Include recommendations from your professional network. All of your pertinent information will be accessible in one glance.

LinkedIn is user friendly, featuring search headings that you or visitors to your page can navigate through easily. You should regularly update your profile as new career information becomes relevant. Keywords that relate to your skills are important, and will optimize your profile for the search engines. Continue to build your network, choosing contacts that you have some history with. It’s more effective than trying to link to people whom don’t know you. Join groups that relate to your interests, skills and goals. List the groups you belong to. Make your profile public and customize your URL like this, www.linkedin.com/myname. Consider contact settings that show your availability like job inquiries, consulting offers, project management, new ventures. These descriptors demonstrate your flexibility and openness to a variety of opportunities. Add Links to any websites you are associated with. This might be a personal or professional website a blog or an affiliation within your particular industry.

Marketing yourself is what each of the above items is designed for. Check the “News” and “More” categories. They offer up-to-date information on business and job trends, industry concentration by location and also an area where you can ask a variety of questions. There’s a Basic Plan and also pay-per-month plans that allow for greater SEO of your profile. Inform, Connect and Network. It all happens here!